CREATIVE
+ OPERATIONS
Specialist
Hi there! I'm Melissa. I'm a creative and operations leader passionate about telling compelling stories through beautiful visuals and user experiences.
With extensive experience in creative direction, project management, game design, copywriting, video production, photo retouching, UX/UI design, and strategic planning, I thrive on bringing innovative concepts to life and ensuring they align with brand identity and drive results.
MELISSA MOLINA
Content Director
e.l.f. Cosmetics: Apple Vision Pro Wireframe Mockups
Objective
Create an app that immerses users in the world of each products’ personality, allowing them a close look at product textures while tying in loyalty and shopping.
Challenges
Technical feasibility in mapping visuals within the users’ environment lead us to fully immerse the user then allow for control on level of immersion per Apple’s UX.
Key features
Final experience teleports users into the world of e.l.f. Cosmetics with bigger than life touch points strengthened by playful and colorful design.
Neostrata: User Flow and Creative Concepting
Objective
Create a virtual experience that educates the user about skincare and different impacts.
Challenges
Certain specifics like pollution and gravity can be difficult and not as visually appealing to convey through 3d design.
Key features
Users are welcomed to the Neostrata experience and move up through levels - a nod to the many skin layers we possess and as they move deeper in the experience so does their skincare knowledge. Introduced gamification through quizzes and badges that reward and incentivize users to move deeper and interact with more areas. Pollution and gravity areas are conveyed with compelling 3d design and out of this world environments.
Amika: Roblox game concept, user flow, character design, and creative mockups
Objective
Utilize roblox and gaming as a tool to educate gen-z and gen-alpha on amika products with a highly branded world.
Challenges
Brand values and guidelines must be adhered to in each and every element of the user flow, mini games, and design elements.
Key features
The amika-verse is a fun playful world anchored in brand values such as community, friendship, sustainability, essential amika ingredients, and their Brooklyn based roots. Users are invited to play different mini games and take on different roles like stylist, gardener, and recycler then come together to express themselves in fun and exciting ways.
Rimowa: Apple Vision Pro
Objective
Highlight craftsmanship behind Rimowa products and showcase product as a travel solution.
Challenges
Ensure UX and UI is not seen as too gimmicky while fitting into the journey that a traveler shopping for quality luggage might go through.
Key features
Utilize simple mechanisms like use of light and shadow to really highlight the product and its craftsmanship accompanied with copy and images that educate users behind technology and key elements.
Strategy
Process and Eficency
Documented entire company work flow and process then identified places in the flow that can be improved and updated then shared updates with team leads and stakeholders to carry out.
AI
Led AI initiative - researched and tested out how this quickly evolving technology could improve and fit at the company. Met and worked alongside stakeholders such as the COO, CTO, Director of Product, and CEO in carrying out the initiative. Also led initiative to research and carry out plan in implementing the use of new AI tools in our work flows to improve process and efficiencies across all teams then presented plan to company and team leads.
Sales
Updated sales creative and strategy template deck slides for updates to sales positioning, branding, and team efficiencies. Created UI and UX templates on figma for the creative team to refer and utilize for faster turnaround times. Updated and led process for brainstorms on sales calls.
Animation
Experience is a short animation based on a poem by Emily Dickinson. I planned, drew, created all art work, edited, and coordinated and produced music with a band and worked with a narrator for the project.
Resume
Content Director, 2019 - Present
Manage and oversee team of 7 content associates, 3 project design managers, 2 interns, and UI associate.
Create visuals communicating product and creative design concepts for sales proposals, RFP’s, and customer projects.
Put processes in place to streamline work flow and increase efficiency.
Worked cross-functionally with 3D design team, Director of customer success, Director of product, and VP Sales on customer and strategic projects.
Directed photoshoots, coorinated with brands and photographers.
Responsible for photo and content budgets and resources.
Planned resources on projects, outsourced retouchers and 3D team.
Rolled out new company initiatives.
Projct 44
Co-founder and Operations Lead, 2024
Obsess AR
Nickelodeon, Viacom
Photo Intern, 2017
Process and organize digital assets and meta data.
Treated, retouched, and edited photographs for Nickelodeon Live Action television shoes and events with detail to composition, color balance, and green-screen. A
Attended and oversaw photoshoots and events while coordinating strategy for photographers.
Worked with marketing teams for shoot and event planning.
Prepared competitive analysis and market research.
Wireframe, protyping, and high fidelity mockups.
Created the website, planned copy, marketing, and messaging plan.
Collaborated with co-founder to create market strategy.
Hired engineers and project managed key milestones from a high
Creative Freelancer
Art/Copywriter/Photography, 2017-2019
Curated visuals and articles for Soleil Fashion Magazine.
Photographed events, portratis, and influencer content.
Collaborated with clients to understand their vision, ensuring the final product met or exceeded expectations.
Conducted pre-shoot consultations to discuss clients needs and preferences for optimal results.