This immersive IRL campaign activation brings Headway’s brand to life physically. Visitors move through a reactive space of affirmations, sound, and light. Projection mapping and mirrors transform the environment into a self-worth ritual. Every element reinforces the “Make Way for Yourself” narrative. The result is a story-led installation designed for emotional impact.

To bring RIMOWA’s ethos into spatial computing, we led an immersive concept for Vision Pro. I concepted the creative, visual narrative, and user interaction strategy. The experience fused digital product exploration with elegant storytelling. Spatial design became a tool for emotional connection and brand luxury. Craftsmanship and clarity guided every design decision.

e.l.f. set out to redefine beauty discovery in an Apple Vision Pro world. We built an immersive brand experience merging play and product education. Hero products were showcased using tactile, personality-driven interactions. This spatial concept pushed the limits of digital storytelling. It positioned e.l.f. as a category leader in innovation and access.

YSL Beauty wanted a gamified virtual experience to immerse users in its fragrance universe. We created a branded world that elevated storytelling and scent discovery. The goal was to deepen brand perception among Gen Z through play. Our approach increased time spent and brand affinity. The result was a bold blend of beauty and interactivity.

To reach Gen Alpha, Amika needed more than visibility, they needed engagement. We launched Amikaverse, a Roblox multiplayer world built around self-expression. Gameplay centered on creativity, sustainability, and avatar care. The experience encouraged repeat play and authentic brand connection. It became a new way for Amika to meet the next generation.

This project explored how music can be visualized through motion and emotional storytelling. I developed a concept that translated rhythm and melody into visual identity and interactive form. The goal was to reimagine how fans connect with sound on a sensory level. Inspired by Disney’s legacy, the design balances nostalgia and modernity. It served as a creative exploration of branded storytelling.